The Challenge

From tech to story.
Known for their product design expertise. frog has been acquired by Aricent - a global design and engineering services company (renamed Altran in 2018). This infused frog's capabilities to deliver cutting edge tech solutions. To avoid falling victim to 'doing tech for tech's sake', the Shanghai studio leadership appointed me as Creative Director to help humanize their solutions so that clients saw their brand values reflected in these.

My Approach

Making tech work on human terms.
Instead of the other way around. Our uniting passion is to transform ideas into realities. Make bolder choices. Form stronger teams. Build better products. By focusing on what creates a sense of ownership with our clients, and as part of its leadership team, we transformed businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience.

The Outcomes

Transforming ideas into reality.
frog is a leading global creative consultancy, now part of Capgemini Invent. Partnering with passionate leaders and visionary entrepreneurs, they apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation.

Top Skills

Design Thinking • Design Research • Design Leadership • Brand Experience Strategy • Brand Design • Interaction Design • Visual Design • UX Design