the book
Innovation has become a lazy industry term.
the book
Innovation has become a lazy industry term.
counterintuitivity
Often but a label for yet another leadership ambition, another consultant-driven program, innovation has ceased to be a positive force for change. To reverse this, we need to leverage its design and value creation free of the tyranny of profit and efficiency. By designing our innovation with more meaning, and not only for iteration, disruption or predictability. Innovators and designers often attempt to construct the future using rather rigid, process-driven methodologies - like design thinking. Mostly leading to outcomes that reproduce known thinking and meaningless ideas. With the tech, consumer, and design fields converging, we need to make a mindset shift to create a future that looks more human by tech, and not less because of it.
counterintuitivity
Often but a label for yet another leadership ambition, another consultant-driven program, innovation has ceased to be a positive force for change. To reverse this, we need to leverage its design and value creation free of the tyranny of profit and efficiency. By designing our innovation with more meaning, and not only for iteration, disruption or predictability. Innovators and designers often attempt to construct the future using rather rigid, process-driven methodologies - like design thinking. Mostly leading to outcomes that reproduce known thinking and meaningless ideas. With the tech, consumer, and design fields converging, we need to make a mindset shift to create a future that looks more human by tech, and not less because of it.
the nine principles of meaningful design
For innovation to deliver more meaninful products, services or ways of doing things, practitioners will need to act more with Counterintuitivity. Because value is not just profit. This doesn’t require title or position, and certainly not permission by those holding these. Let Counterintuitivity become your way of being innovative. Are you ready to become a catalyst for meaningful innovation?
the nine principles of meaningful design
For innovation to deliver more meaninful products, services or ways of doing things, practitioners will need to act more with Counterintuitivity. Because value is not just profit. This doesn’t require title or position, and certainly not permission by those holding these. Let Counterintuitivity become your way of being innovative. Are you ready to become a catalyst for meaningful innovation?