designer. strategist. speaker. author.
unconventional by design
purpose-built to innovate
My name is Mario
I am a human that designs
with and for
other humans, helping forward-thinking companies define big visions, turn ideas into realities and improve their products and services by delivering unforgettable customer experiences.
Research & Insights
Understand your business and users to uncover breakthrough insights.
Explore insights to form and prioritize a strategic plan to impact objectives.
Constructing user-centered interactions that are useful, usable, delightful and desirable.
Designing models that reflect a deep understanding of your customer's wants, needs, desires and motivations.
Drawing on human empathy, business needs and brand distinction to design products that are both emotionally fulfilling and functionally intuitive.
Usability & Testing
Iteratively testing concepts, products and services to deliver highly usable solutions that meet and exceed expectations.
"Lead and align to the new normal”— UXIndia 2020
When designing, be more unreasonable
The semiotics of colours in context
This means this, this means that: Semiotics — the study of meaning