Counterintuitivity - Making Meaningful Innovation
When innovation is failing to be innovative - what do you do? Introducing the counterintuitive principles to inspire meaningful change in the creation and design action of true innovation.
Innovation is a lazy industry term
Often but a label for yet another leadership ambition, another consultant-driven program, another attempt for relevancy in an ever-changing market. Innovation has ceased to be a positive force for change. To reverse this, we need to leverage its design- and value creation to be first free of the tyranny of profit and efficiency.
Design is an expression of intent
By (re)discovering how to design with more meaning we can unleash the full potential of an innovation. Not based on an iteration of your competitor's initiative, not disruption for the sake of it; but to create positive change through the act of innovation. How do we overcome the pragmatic and entrepreneurial views of the future? Why are our methodologies, like Design Thinking, construct futures that are mostly leading the the reproduction of known ideas and solutions? How do we remain human when AI is taking over the thinking? Mario Van der Meulen believes that those involved in the creation of these futures are in need of a mindset shift to create a future that looks more human by tech, and not less because of it.
The principles of meaningful design and innovation
In this talk Mario will inspire entrepreneurs, executives, consultants, designers and innovators on the front line of change to enact positive change in the pursuit of innovation. Are you ready to act as a catalyst for more meaningful innovation? Those that pioneer new ways of seeing and thinking are in a position to propose more meaningful possibilities. Warranting a reputation of being true innovators.
"Mario's innovation principles helped me reflect on my own journey trying to deliver purposeful innovation in this ambiguous, volatile world" — Jean Lin, Global CEO Isobar
Available as Keynote and Talk
Purchase the book Counterintuitivity on Amazon!
Author
mvdm
With nearly three decades in design, Mario is a visionary leader crafting human-centric design strategies with real business impact. From Europe to Asia Pacific, he has led teams across various industries, focusing on innovation and effective design leadership. As a published author on meaningful innovation, he shares his knowledge and connect with the global design community.
