Beyond The Buzz and Towards The Next Frontier

Beyond the buzz

Integrating AI with UX isn’t just the future—it’s the present. Everyone’s talking about AI as the next big tool to revolutionize design processes. And sure, the hype is real – AI can do amazing things. Take Figma, Adobe, and Canva, for instance. Their advanced AI capabilities have already transformed how we create, collaborate, and innovate in the design world.

But hold on a second. We’re so focused on what AI can do for us that we’re missing the next big game-changer: AI is becoming our next user, our next customer.

The Next Frontier

As AI evolves, it’s not just a tool we use; it’s an entity that will interact with us, learn from us, and even demand its own kind of user experience. And with the speed of our adoption and our thirst for tech solutions, designing for this kind of non-human user is just around the corner.

That requires a fundamental shift in how we approach design. Designers must move beyond traditional methods, embracing data-driven insights, ethical considerations, and continuous iteration. Organizations need to foster a culture that values UX and is willing to adapt and innovate. It is now that our strategy game needs to level up. We’re not just designing for humans anymore; we’re designing for AI agents that will require new ways of listening, measuring, and acting to deliver the right UX.

This shift doesn’t just elevate the importance of design; it pushes strategy and systemic thinking to the forefront. Requiring design practitioners to rethink how we approach problems, how we build solutions, and how we create value in a world where our customers are as likely to be AI as they are to be human.

Bridging the Gap Between Cold Algorithms and Warm Human Interactions

So, let’s flip the script? Let’s not just ask what AI can do for us, but what we need to do for AI. Are you ready to redefine your approach and embrace this new frontier?

Available as Keynote and Talk