challenge / opportunity
Bring a theoretical proof of concept to a launch-ready product; the world’s first online AI-simulation tool to help CFOs and Corporate Treasurers design and derive optimized cash management solutions. Challenges to address included CFO's needing too much preparatory work to achieve an optimal solution. Difficulty in monetising or qualifying the benefits and costs of solutions proposed by different banks. Companies having no time to keep up with the latest regulatory, tax and market changes. Too much effort to work with stakeholders on a new cash management solution. Difficulty in implementing new and complex cash solutions.
Client
DBS
Format
Platform
Solution
Cross-functional collaborative sessions to deliver an 'inside-the-box' reality to the challenge Leveraging insights and mental models from treasury and financial consultant SME's Push the interaction model beyond the banking patterns (at that time) Apply progressive disclosure to avoid information overload Brand it in proxmity of the bank's identity without making it an aggressive aquisition push
Outcomes
Winner of multiple innovation awards, DBS Treasury Prism is a product of innovation and customer-centered digital engagement. CFOs and corporate treasurers now use the platform for digital advisory services and to co-create digital business solutions with their financial and commercial operations. The nature of these digital engagements has elevated the partnership between transaction bankers and treasury and finance professionals well beyond the conventional bank-customer interaction.
