challenge / opportunity
Solve the complex loyalty integrations around the globe; real-time data exchange between the loyalty host, network providers, and multiple POS vendors across all ExxonMobil stations, and attract consumers in a hyper-competitive fuel market, increase engagement, drive purchase frequency and provide customers with a seamless experience.
Client
ExxonMobil
Format
Multichannel
Solution
Transform the customer experience beyond just points and rewards, to make the day-to-day lives of members more efficient. Expand the customer relevance of the Exxon Mobil Speedpass+ app, which was designed to accept mobile payments and reduce the risk of skimming and meet the behaviour and expectations of Asian customers.
Outcomes
Exxon Mobil rebranded its app to Rewards+. With an Apple Pay partnership gasoline purchases can be authorized at the pump with just the swipe of a finger. In addition, the app allows to stack rewards with credit cards that offer bonuses, increase rewards on purchases and personalized offers based on location - all aimed to maximize returns.
Overview
ExxonMobil provides consumers with the best brand experience and their partners with the best integration and efficiencies through their loyalty program. Since launch, Exxon Mobil Rewards+ has reached the $175M milestone in member savings.
