challenge / opportunity
Introduce a new seat booking step into the existing booking journey and to generate new seat revenues through an easy-to-use process.
Client
easyJet
Format
Website
Solution
Research into motivations around seat selection Weekly workshops with technical and business stakeholders Sketch concepts to explore different approaches Regular user research to finetune the interaction quality Interactive prototype, functional spec and build ready assets
Outcomes
easyJet saw a 51% rise in yearly profits to £478m, partly thanks to the introduction of allocated seats. CEO Carolyn McCall said allowing passengers to book their seats had a big impact on profitability.
